Daraz App, historically, has been the favourite destination for all Pakistani cricket lovers to stream cricket. ICC World Cup T20 fixture of India vs Pakistan saw the highest concurrent viewers of 2.7 million, ever recorded on a Pakistani streaming platform, and the World Cup as a whole saw a total of 346 million viewers.
Cricket viewers and viewership, in general, have seen a major change in behaviour with most of the audience preferring to watch cricket online and giving the traditional mass-marketing TV channels major competition. This new trend was due to the scheduling of matches at times when most people are commuting from work and have easy access to mobile phones rather than TV as well as power outages and load-shedding, in Pakistan, which stops them from viewing their favourite sport on TV via cable or satellite. As a result of this, we see uplift in viewers logging in on Daraz to watch the men in green battle it out on the field.
Chief Marketing Officer of Daraz Pakistan, Muhammad Ammar Hassan, said, “With more than 10 million monthly active users, Daraz is the fourth biggest platform for internet users, hence we thought to reignite the passion of cricket and bring the live action to the entire cricket loving Pakistani audience.”
Users can watch all the matches of the tournament through Daraz App from anywhere in Pakistan without missing any moment of the tournament.
